First, recognize that success in the online world requires a total approach. Your Web store is a critical component of your overall business and a complementary channel that helps you reach customers in new ways. While it's not likely your Web store will generate significant new customers or sales on its own, when integrated with your "offline" sales and marketing efforts it becomes a very powerful tool.
Place your new Web address everywhere you have your corporate identity—
your business cards, product brochures, receipts and invoices, in your e-
mail signature and even on your delivery trucks.
Register with online directories such as YellowPages.com™ or SuperPages.com. Make sure your employees know and tell customers about your new online store, too.
Remember, just because your customers shop in your retail store doesn't mean they won't also buy from you online. Giving them multiple purchase options improves customer satisfaction and loyalty—qualities no business can succeed without.