Store Management
| Feature |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Easy-to-use Setup Wizard with Professionally
designed templates. Add your own company logo. |
Get your store up and running in minutes. |
X |
X |
X |
X |
| Option to "close" the store during
major product or format changes. |
Reduce shopper’s confusion by performing
changes while the store is closed. |
X |
X |
X |
X |
| Store administration welcome page takes
you to the area you need based on the tasks you want to perform. |
Quickly navigate to administration areas
reducing time it takes to manage the store. |
X |
X |
X |
X |
| Context-sensitive wizards that guide you
through the setup process. |
Complex tasks are presented in easy-to-use
wizards with online help. |
X |
X |
X |
X |
| Extensive online help and printed documentation. |
Save time
performing tasks. |
X |
X |
X |
X |
| Upgrade easily and automatically from within
store administration. |
When you are ready to do more you can quickly
and easily move to a more robust store building on your previous work.
|
X |
X |
X |
|
| Use as cart & checkout only |
Link between existing site (brochure ware)
and store pages. |
X |
X |
X |
X |
| Product list and content page |
List view of products and page for “about
you” information |
X |
|
|
|
| Option to automatically hide products from
storefront when inventory depleted |
Increase customer satisfaction by eliminating
out of stock purchase scenarios |
|
X |
X |
X |
| Complete site and ecommerce storefront. |
Create home, about us, FAQ, product list
& detail pages, etc. |
|
X |
X |
X |
| Easily add additional pages, static content |
Add pages, content to further customize
your online presence. |
|
X |
X |
X |
| Intuitive, easy-to-use Design Studio tools
support custom store design. |
Customize your store design to match your
corporate identity. |
|
X |
X |
X |
| Transfer content from an existing site design
to your web store through a drag-and-drop interface. |
Leverage your existing collateral for your
store. |
|
X |
X |
X |
| Powerful Store Script Markup Language (SSML)
for even more advanced storefront functionality and design flexibility. |
Customize your store design and functionality
to match your corporate identity and provide advanced storefront functions. |
|
X |
X |
X |
| Supports multimedia files, including Flash
& MP3s and other web technologies such as JavaScript and CSS. |
Customize your store design and functionality
to match your corporate identity and provide advanced storefront functions. |
|
X |
X |
X |
| Customize all pages seen by the visitor
with ProStores editing tools or 3rd party HTML editing software. |
Customize your store design to match your
corporate identity |
|
X |
X |
X |
| Free Macromedia Dreamweaver extensions |
Easy to use Macromedia’s Dreamweaver
HTML editing application to customize the store. |
|
X |
X |
X |
| Basic and Advanced navigation options allows
customized views of the store administration area. |
Reducing administration information to that
which is important to you and your business. |
|
X |
X |
X |
| Ability to assign multiple
permission levels within the administrative or back-office area. |
Provide your billing department with access
to billing information while providing your shipping department with access
to only shoppers shipping information. Ensures everyone in your
business is able to access the information that is important to them while
not sacrificing security. |
|
X |
X |
X |
| Design notification e-mails using HTML. |
Customize customer communications to match
your corporate identity or messaging. |
|
X |
X |
X |
| Ability to enable or disable certain features
automatically using a simple check box, without having to edit the underlying
template. |
No need to know/understand HTML to take
advantage of advanced store functionality. |
|
X |
X |
X |
Store Operation
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| View shopping cart at any time, including
estimated order total. |
Shoppers can easily view the
products they have placed in their cart and know the total of their purchase. |
X |
X |
X |
X |
| Order confirmation via e-mail. |
Both you and your shoppers are
notified that an order has been placed, the total of that order, shipping
and the products ordered. |
X |
X |
X |
X |
| Option to automatically hide products from
catalog when inventory reaches zero. |
Reduce shopper’s frustration by not
displaying products you don’t have in stock or are waiting for inventory
replenishment. |
|
X |
X |
X |
| Option to allow anonymous checkout |
Allow shoppers to make purchases
without requiring account creation. |
|
X |
X |
X |
| Accurate shipping rates available to shopper
with only zip code entry. |
Shoppers can easily & accurately
obtain order specific shipping fess without entering lots of personal
data. |
|
X |
X |
X |
| Catalog search by keyword, product name,
manufacturer, SKU, category, sub-category and/or price range. |
Shoppers can quickly search for
products in your store, ensuring they find the product they want. |
|
X |
X |
X |
| Organize your catalog by category, product
name, or manufacturer. |
Categorize products in a fashion
similar to your retail store – place products in multiple categories
ensuring shoppers find the product they are looking for. |
|
X |
X |
X |
| Show search results and customer's location
in catalog. |
Eases shopper’s navigation. |
|
X |
X |
X |
| Give each product and category its own unique
look and feel using your custom templates. |
Flexibility to create effective
product presentations to shoppers. |
|
X |
X |
X |
| Shipping and credit confirmation via e-mail. |
Provides both you and your shopper
a record that the order has been shipped, the delivery method chosen and
any tracking information you may have provided. Shoppers know the
products they ordered are “on the way”. |
|
|
X |
X |
Billing, Shipping & Payment Options
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| PayPal – real time payment acceptance
and verification. |
Accept real-time
PayPal payments without investing in an online merchant account. |
X |
X |
X |
X |
| SSL enabled throughout the order process.3 |
Ensures a secure transaction allowing shoppers
to feel confident that their personal data is safe. |
X |
X |
X |
X |
| Encrypted payment information. |
Ensures a secure transaction allowing shoppers
to feel confident that their personal data is safe. |
X |
X |
X |
X |
| Shipping calculations based on order amount,
order weight or total item count. |
Create shipping tables to match your shipping
needs. |
X |
X |
X |
X |
| PayPal Express Checkout |
Provide your customers with another quick,
simple and secure checkout option |
X |
X |
X |
X |
| Integrated shipping calculations: UPS®,
FedEx®, United States Postal Service, and Canada Post. |
Use UPS, FedEx, USPS or Canada Post real-time
shipping tables and tracking information similar to your retail business. |
X |
X |
X |
X |
| Integration with UPS WorldShip |
Use advance shipping tools from UPS |
|
X |
X |
X |
| Sophisticated tax calculations, including
GST and PST for Canadian merchants. |
Create sales tax calculations to match your
sales tax needs |
|
X |
X |
X |
| Taxable shipping charges. |
Manage your online business like you do
your retail presence – tax shipping if you do so for your retail
business or if your state/shipping company requires it. |
|
X |
X |
X |
| Additional payment options: major credit
cards, store card, checks and money orders. |
Accept additional forms of payment. |
|
X |
X |
X |
| PayPal Website Payments Pro application
and automated configuration |
Easy to apply for and configure the PayPal
merchant services program to accept CC payment on your own website. |
X |
X |
X |
X |
| Support for real-time credit card processing. |
Credit card transactions are handled automatically
and securely, reducing fraud and charge-backs while reducing the time
you spend manually processing information (keying data into a card swipe
machine). |
X |
X |
X |
X |
| Support for CyberSource Payer Authentication
services |
Increased
security for shoppers, reduced chargeback chargers for merchants. |
X |
X |
X |
X |
| Support for Electronic check (ACH) using
Electracash |
Electronic
check transactions are handled automatically and securely, reducing fraud
and charge-backs while reducing the time you spend manually processing
information (keying data into a card swipe machine). |
X |
X |
X |
X |
| Option to collect additional security code
from shoppers.4 |
Many credit card companies are implementing
additional security measures to ensure a safe, secure transaction.
When used with payment gateways, each store type will collect the additional
security codes from shoppers (found on the back of their credit cards). |
X |
X |
X |
X |
| Support for in store pickup of items purchased
online – “will call” |
Allow shoppers to pick up merchandise in
store instead of shipping. |
|
X |
X |
X |
| Support for external tax calculation service. |
Easy means to reduce administrative burden
of maintaining current and accurate tax tables. |
|
X |
X |
X |
| Customizable invoice notes based on method
of payment. |
Automated messaging to customers increases
customer satisfaction and reduces support burden after the sale. |
|
X |
X |
X |
| Merchant-defined store order limit. |
Create a threshold on the total amount a
single order can be – helps to reduce fraudulent invoices or having
to credit shoppers for mistaken orders. |
|
X |
X |
X |
| Resale option. |
Allow specified shoppers to purchase products
for resale and not charge them sales tax. |
|
|
X |
X |
| Merchant-defined PO limits per customer. |
Set a maximum dollar amount on purchase
orders you accept. |
|
|
X |
X |
| Additional payment options:
purchase orders, internal department orders. |
If selling to businesses, you can accept
more advanced forms of payment similar to your offline business. |
|
|
X |
X |
Promoting Your Store & Products
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Sign-up to become an eBay® seller. |
Easy sign up process for posting products
to auction. |
X |
X |
X |
X |
| Post individual products from your store
to eBay for auction, Buy it Now or into your eBay Store. |
Manage both your store and your auctions
from one place. |
X |
X |
X |
X |
| Set default auction settings for each
product then post multiple products at a time. |
Save time when posting multiple products. |
X |
X |
X |
X |
| Track the status of your auctions: view
pending, live, closed and completed. |
Easily track the status of your auction
through the auction life-cycle. |
X |
X |
X |
X |
| Display active auctions on your storefront. |
Provide shoppers with links to your auctions
from your store home page. |
X |
X |
X |
X |
| Allow winning auction bidders to complete
the purchase of the product from your store. |
Winning bidders are directed back to your
online store by an email to complete the purchase; increases traffic to
your store and may make a winning bidder a repeat shopper; both auction
and store sales stored within ProStores for easy management and viewing. |
X |
X |
X |
X |
| Place individual products on sale, including
start and end sale dates. |
Potentially increase sales by placing
products on sale with defined date ranges. |
|
X |
X |
X |
| Submit your products to multiple marketplaces
including shopping search engines Yahoo! Shopping, Shopping.com, Shopzilla
and Froogle.5 |
Display your products in several shopping
search engines, producing highly qualified traffic and an efficient sales
channel for you |
|
X |
X |
X |
| Manage email marketing campaigns and newsletters
with Constant Contact.5 |
Create newsletters and email marketing
campaigns to your shoppers. |
|
X |
X |
X |
| Tools to optimize storefront for natural
search engines. |
Increase natural search engine traffic
and sales. |
|
X |
X |
X |
| Quantity discounts by product. |
Provide shoppers with discounts on individual
products they purchase in larger quantities. |
|
|
X |
X |
| Store-wide sale offering a percentage
off all items. Specific products can be excluded from the sale. |
Potentially increase sales by placing
all products in the store on sale – create holiday storewide sales
specials like Christmas and Back-to-School. |
|
|
X |
X |
| Use special promotion codes. Run multiple
special promotions concurrently with the ability to track the results
of each. |
Increase sales by creating special promotions
with codes so that you can see the success of the promotion – provide
the code on your marketing material that provides shoppers a percent off
or dollar amount off of their order. |
|
|
X |
X |
Order Management
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Access orders by invoice or tracking number. |
Easily find and manage orders in your
store. |
X |
X |
X |
X |
| View and manage pending orders by status
(missing billing info, awaiting authorization, ready for shipping, etc). |
Easily find and manage orders in your
store. |
X |
X |
X |
X |
| Automatically e-mail order notification
to store manager. |
You are quickly notified by email of an
order that has been placed in your store allowing you to focus on your
business and not always logging into your online store for an update. |
X |
X |
X |
X |
| Edit shipping tracking number and shipping
date on invoices that have been shipped. |
Easily correct an order that has already
been placed and shipped. |
|
|
|
|
| Issue credits, partial credits and partial
line item credits. |
Easily credit a shopper for an incorrect
order. |
|
X |
X |
X |
| Desktop icon to alert you to new orders
or customers in your store. |
Be notified immediately when an order
is placed in your store – you don’t have to wait for an email
to be sent or to log into your store for a status. |
|
X |
X |
X |
| Add invoices via store administration. |
Merchant can add invoices generated outside
of online store – offer services and other non-tangible goods and/or
input orders from mail/phone. |
|
|
X |
X |
| Adjust/edit many elements up or down of
an invoice ready for shipping. |
Easily correct an order if a shopper over/under
ordered, or needs to change shipping/billing info. |
|
|
X |
X |
| Issue store credit for orders, goodwill,
or promotions. |
Easily issue credits for goodwill, repeat
shoppers, and promotions. |
|
|
X |
X |
| View pending orders by supplier, even
if the order spans multiple suppliers |
Efficient means to monitor supplier
activities. |
|
|
|
X |
| Notify suppliers of orders electronically
by e-mail, EDI or fax |
Your suppliers will be automatically notified
that an order has been placed for one of their products, allowing them
to ship to the shopper. |
|
|
|
X |
| Based on shipping confirmation, separate
partial orders for special handling |
Satisfy shopper by delivering “in
stock” items and not holding entire order waiting for backorder
availability. |
|
|
|
X |
| Provide suppliers a secure area to update
shipping status |
Suppliers can update shipping information
ensuring that you and your shopper are fully aware of the status of their
order |
|
|
|
X |
Product Management
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Easy access to product update tools directly
on the product list screen. |
Easily change product information like
price reducing the amount of time it takes for you to manage your product
information. |
X |
X |
X |
X |
| Import eBay listings into store as a product
catalog |
Quickly create a store catalog from eBay
listings |
X |
X |
X |
X |
| Set the featured product in your storefront
with a simple check box. |
Quick and easy way to promote selected
items to shoppers. |
|
X |
X |
X |
| Import products to product database. |
Easily import products into your store
from a spreadsheet (.CSV, eBay Turbo Lister, eBay File Exchange formats)
– reducing the time it takes to upload/update your products. |
|
X |
X |
X |
| Associate products with multiple categories
or sub-categories. |
Display your products in as many places
in your online catalog as you wish – ensures that shoppers will
easily find the products they wish to purchase. |
|
X |
X |
X |
| Create an unlimited number of subcategory
levels for the products in your store. |
Design your online catalog however you
wish with as many categories and sub-categories as it takes to effectively
display your products. |
|
X |
X |
X |
| Associate unlimited number of keywords
with your products. |
Keywords are words that shoppers use to
search for a product within your store. By supporting an unlimited
number of keywords you are ensured that shoppers will find the products
they wish to purchase. |
|
X |
X |
X |
| Inventory, price, SKU, shipping weight
& dimension sensitivity at the attribute level. |
Detailed attribute information supports
advanced order tracking and processing functions when an item has multiple
configuration options that may affect price and shipping for a buyer.
|
|
|
X |
X |
| Ability to sell services in your online
store. |
You don’t have to sell a physical
good to have an online store, sell the services of your business online
also. |
|
|
X |
X |
| Recurring billing lets you charge customers
automatically at set intervals for products and services, such as monthly
subscriptions. |
Sell magazines, product of the month clubs,
online subscriptions to content, etc and the store will automatically
calculate the billing and charge at the intervals you define. |
|
|
X |
X |
| Allow customers to download electronic
products from your store. |
Sell and deliver electronic goods like
books, music, etc from your store. |
|
|
X |
X |
| Up sell and cross-sell products. |
Display products with one another potentially
increasing the number of products shoppers may purchase from your store.
Products can display as “shoppers who purchased this product were
also interested in…” |
|
|
X |
X |
| Apply suppliers to products, suppliers
carry the inventory |
Resale supplier’s products without
increasing your inventory. |
|
|
|
X |
Inventory Management
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Remove products you are no longer selling
from your store's product count while keeping the information needed for
invoices and reports. |
You can easily change the products you
sell from your site while maintaining historical order information. |
X |
X |
X |
X |
| Hide products from catalog when inventory
reaches zero or the product reorder threshold. |
Reduce shopper’s frustration by
not displaying products you don’t have in stock or are waiting for
inventory replenishment. |
|
X |
X |
X |
| Track inventory levels at the product
level |
Effectively manage inventory with real-time
data |
|
X |
X |
X |
| Track inventory at the product attribute
level |
Effectively manage inventory with real-time
data |
|
|
X |
X |
| Set inventory threshold levels (reorder
points) per product. |
Automate business process to support “just
in time inventory” |
|
|
X |
X |
| Choose whether to allow backorders and
if a customer should be notified at the time of purchase an item is on
backorder. |
Reduce shopper’s frustration and
potential customer service calls by accepting backorders on products not
in stock – shopper is notified of this status while placing an order. |
|
|
X |
X |
| Display quantity available or "in-stock"
to shopper. |
Shoppers are notified of the quantity
of stock on hand or “in-stock” to ensure they can order the
product they wish. |
|
|
X |
X |
| Online low inventory and backordered products
reports. |
Quickly and easily see inventory levels
of all products. |
|
|
X |
X |
| Automatically notify designated Store
Buyer when inventory is low. |
Have the appropriate person on your staff
notified when a product reaches its reorder level – ensures that
products are reordered in a timely manor. |
|
|
X |
X |
Customer Management
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Customer profiles saved for quicker, friendlier
check-out. |
Shoppers profile saved so that they need
not type it in every time they return to your store to purchase goods
– saving the shopper time. |
X |
X |
X |
X |
| Automated e-mail look up of lost passwords. |
Shoppers can easily ask your store to provide
them with their lost password – potentially reducing customer service
calls. |
X |
X |
X |
X |
| Customer order history accessible to both
the merchant and customer. |
Both you and your shoppers can quickly and
easily see their entire order history potentially reducing customer service
calls. |
|
|
X |
X |
| Customer can choose to save shopping cart
for recurring orders. |
If your shoppers are frequently purchasing
the same products they can save their cart, accessing it at a later time,
changing it as necessary – allows shoppers to quickly purchase products
they buy frequently from you. |
|
|
X |
X |
| Merchant defined order limits by customer. |
Easily manage risk level at the customer
level. |
|
|
X |
X |
| Assign customers to different “buyer
groups” |
Manage wholesale, retail and frequent buyer
groups from the same site. Shoppers will be displayed different
product prices based on their login to the store. |
|
|
|
X |
Advanced Reporting Capabilities
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Export customer, product and order data
to create custom reports with 3rd party applications (i.e.
MS Excel, MS Access, etc) |
Store data is easy to share with other common
business applications |
|
X |
X |
X |
| Share your product, order and customer information
directly with QuickBooks®. |
Easily share data with the most widely accepted
accounting tool on the market – greatly reduces time spent on data
entry |
|
X1 |
X |
X |
| All reports available with pre-defined date
ranges (such as "Last Month"), or choose your own. |
Run store reports on the date ranges you
want. |
|
X |
X |
X |
| View your top selling products by total
sales. |
Quickly view the products that are the best
sellers. |
|
X |
X |
X |
| View the percentage of visitors who place
orders. |
See how many shoppers are placing orders
– change your product information or store display if you find your
percentage is low. |
|
X |
X |
X |
| View your total sales. |
See how successful you store is. |
|
X |
X |
X |
| View number of new customer orders vs. returning
customer orders. |
See who is shopping at your store. |
|
X |
X |
X |
| Learn what visitors are searching for and
if their search was successful. |
See the keywords that shoppers are using
to search for products in your store – maybe they are typing in
the name of your products wrong or are misspelling them – edit your
product keywords to match shoppers search criteria. |
|
X |
X |
X |
| See how many times a product is requested
and placed in a cart. |
Displays which products are the most popular,
as well as least popular – place least popular products on sale
to generate interest. |
|
X |
X |
X |
| View your sales tax liability. |
Easily determine your sales tax burden for
your online sales. |
|
X |
X |
X |
| Export your orders database for custom reporting
using applications like Excel and Access. |
Export your store data so that you may view
it in other tools like Excel. |
|
X |
X |
X |
| View sales by product, category and manufacturer. |
Analyze sales from multiple dimensions. |
|
X |
X |
X |
| View your top customers by total dollars
spent. |
Quickly view your best customers –
use other features to reward them for their purchases (promotions) |
|
|
X |
X |
| View your total costs and profit margin. |
Quickly determine which products are producing
the greatest sales and profit margins. |
|
|
X |
X |
| Track the success of your special promotions. |
See which promotions are successful, change
those that aren’t. |
|
|
X |
X |
| View the total cost of your current inventory. |
Quickly determine the total amount of inventory
of your online store. |
|
|
X |
X |
| Additional exports available: credits, manufacturers,
Order Extensions, Promotions, Related Products |
Share store details with other business
applications and processes. |
|
|
X |
X |
Sales Management
| Description |
Benefit |
Starter |
Standard |
Professional |
Professional Plus |
| Create your own affiliate program |
Let other sites sell your products –
affiliates can link to your site, products, or cart with full reporting,
variable commissions and online sign-up |
|
|
|
X |
| Gather sales leads by product |
Gather shopper information on products that
aren’t for sale from the site but shoppers express an interest in
– the store will automatically forward the information to a sales
rep for follow-up |
|
|
|
X |
Customer Support
| Description |
Starter |
Standard |
Professional |
Professional Plus |
| Toll-free phone support |
Unlimited |
Unlimited |
Unlimited |
Unlimited |
| Online help and priority email |
Unlimited |
Unlimited |
Unlimited |
Unlimited |
1Product inventory information excluded.
|